Digital Transformation and eCommerce Business Launch

13 May 2020   |  Abu Dhabi

icon our client CLIENT

Preparing for business launch strategy of a print media house in the GCC.

icon issue ISSUE

Our client was an established print media house in Saudi Arabia wanted to leverage their content and business network to build leading e-commerce & last-mile logistics delivery venture for the GCC markets, including Abu Dhabi.

ecommerce benchmarking

icon solution SOLUTION

YCP Solidiance provided a transformational strategy for an e-commerce venture. Our team performed global and regional benchmarking and identified the most attractive segments. We also defined a new business model, including a hybrid portfolio and fulfillment execution hub strategy. Our team built out a financial business plan and implementation roadmap, developed an investment case, and conducted fundraising rounds.

icon approach APPROACH

YCP Solidiance helped the client by providing a detailed benchmarking of successful regional e-commerce concepts, analyzed GCC consumer trends and e-commerce businesses. An in-depth analysis of key strength opportunities for a media company to launch a new e-commerce venture. Through primary market research and analysis and identification of key e-tail niches and gaps. Lastly, the derivation of a true USP business model and venture portfolio selection was created.

icon engagement roi ENGAGEMENT ROI

YCP Solidiance delivered a hybrid strategy that covers both B2C (e-tail portfolio) and B2B (logistics fulfillment hub), created a self-supporting ecosystem for the new venture, helped raise over $10 mn USD, and prepared a 12mo launch project management and governance structure.