Distribution - RTM & Partner Search

13 May 2020   |  Abu Dhabi

icon our client CLIENT

Building the right route to market strategy and identifying potential partners for an aftermarket products brand.

icon issue ISSUE

Our client was a mid-sized European aftermarket product brand. The client had decided to enter the market among several countries in the Middle East Region, including Abu Dhabi.

distribution rtm in abu dhabi

icon solution SOLUTION

To successfully establish himself our team provided insights for the client to know from where / how to bring products in, by what route they should go to the market, and which companies could be potentially their partners.

icon approach APPROACH

YCP Solidiance completed within six weeks the market survey with a team of four consultants plus back end support For the supply and RTM scenarios, a detailed model for selected products, computed cost, margin, and timing. The partner search process was conducted in three client-reviewed stages: Universe, Long-List, and Shortlist. A strict partner/vendor due-diligence protocol aligned with the client also ensured an effective company filtering.

icon engagement roi ENGAGEMENT ROI

The client confirmed his hypothesis that a mid-scale local preparing/packaging scenario was the best choice. Based on the recommended shortlist the client was able to begin detailed negations with pately. The client could leverage their market intelligence to achieve the best possibartners immedile terms.