Building the right route to market strategy and identifying potential partners for an aftermarket products brand.
Our client was a mid-sized European aftermarket product brand. The client had decided to enter the market among several countries in the Middle East Region, including Abu Dhabi.
To successfully establish himself our team provided insights for the client to know from where / how to bring products in, by what route they should go to the market, and which companies could be potentially their partners.
YCP Solidiance completed within six weeks the market survey with a team of four consultants plus back end support For the supply and RTM scenarios, a detailed model for selected products, computed cost, margin, and timing. The partner search process was conducted in three client-reviewed stages: Universe, Long-List, and Shortlist. A strict partner/vendor due-diligence protocol aligned with the client also ensured an effective company filtering.
The client confirmed his hypothesis that a mid-scale local preparing/packaging scenario was the best choice. Based on the recommended shortlist the client was able to begin detailed negations with pately. The client could leverage their market intelligence to achieve the best possibartners immedile terms.